If the financial success of Shrek in America is an indicator, then Burger King should soon have surpassed the big competitor on the tour. Anyway, that’s pretty much the strategy that Shrek works for. That Dreamworks boss Jeffrey Katzenberg, former top manager at Disney, indulges in private revenge with this film is more than clear and has been discussed many times. But that alone would not be particularly interesting behind the obtrusive, almost obsessive way in which Shrek, in his first half-hour in clear opposition to Disney, was not much more, namely a tough sales strategy.
From the first minute Shrek is full of quotes and allusions to Disney animated films, Disneyland sometimes sharply on the edge of a copyright process.